Blog by BOI – Marketing
Read all about what we do, see, feel and hear.
Misconceptions about customer journey mapping
Customer journey mapping has gained more and more importance over the past few years. This has led to more implemention in organizations, more resources but also misconceptions, mythes and mistakes that cause marketers to fail. Keep on reading and discover all of them. 1. Mapping the customer journey from…Read more
Convince doubting online customers and maximize your profits
In a world filled with choices, it’s only natural that consumers doubt when they are shopping online. That indesisiveness causes people to do excessive research and compare brands before eventually making a purchase. This means that organizations constantly have to focus on gaining and retaining trust. But how do you…Read more
SNEAK PEEK: ‘Meaningful Marketing’ van Bart Lombaerts
Hoe bouw je een duurzame, betekenisvolle marketingaanpak op? De vraag waarop Bart Lombaerts het antwoord wilt geven met zijn nieuwste boek ‘Meaningful Marketing’. Dit boek komt eind November in de winkelrekken maar vandaag geven wij jullie al een voorproefje! De perceptie van reclame gaat er jaar na jaar op achteruit.…Read more
The House of Marketing explains 4 steps to transform your company into an innovative business
On November 22nd, Stefan Herrebosch, Innovation Consultant at The House of Marketing, takes the stage during the Customer Journey Conference in Ghent. Deep-diving into business design thinking, he explains how the progressive methodology can be applied to transform your business into an innovative company. What does business design thinking actually…Read more
10 behavioral segmentation methods
Past behavior can be used in two ways, to predict future events. The first one is to use previous purchases to predict future ones. The second way is using the behavior along the path-to-purchase to predict the likelihood of completing a purchase.Read more
Infographic: Facts & Figures about Customer Experience
A solid customer experience does not only result in happy customers, but it will also lead to additional revenue and other important benefits such as customer loyalty. Do you want to find out more about the perks of investing in customer experience? Then you should definitely take a look at…Read more
Customer journey! Say what?
Most companies are more or less familiar with the term ‘customer journey’, but there are only a few companies who have a real understanding of the concept and the different phases. Do you want know all about this ‘mysterious’ marketing concept? Just keep on reading. A customer journey is the…Read more
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