Blog by BOI – Marketing & Management

Read all about what we do, see, feel and hear.

Convince doubting online customers and maximize your profits

In a world filled with choices, it’s only natural that consumers doubt when they are shopping online. That indesisiveness causes people to do excessive research and compare brands before eventually making a purchase. This means that organizations constantly have to focus on gaining and retaining trust. But how do you…

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SNEAK PEEK: ‘Meaningful Marketing’ van Bart Lombaerts

Hoe bouw je een duurzame, betekenisvolle marketingaanpak op? De vraag waarop Bart Lombaerts het antwoord wilt geven met zijn nieuwste boek ‘Meaningful Marketing’. Dit boek komt eind November in de winkelrekken maar vandaag geven wij jullie al een voorproefje! De perceptie van reclame gaat er jaar na jaar op achteruit.…

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The House of Marketing explains 4 steps to transform your company into an innovative business

On November 22nd, Stefan Herrebosch, Innovation Consultant at The House of Marketing, takes the stage during the Customer Journey Conference in Ghent. Deep-diving into business design thinking, he explains how the progressive methodology can be applied to transform your business into an innovative company. What does business design thinking actually…

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10 behavioral segmentation methods

Past behavior can be used in two ways, to predict future events. The first one is to use previous purchases to predict future ones. The second way is using the behavior along the path-to-purchase to predict the likelihood of completing a purchase.  

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Management aan Tafel: Een heerlijke combinatie van een boekvoorstelling, ontbijten én netwerken

“Succes in management requires learning as fast as the world is changing.” – Warren Bennis Ook bij Brewery of Ideas zijn we helemaal mee met deze filosofie! Daarom organiseren we elke maand een Management Aan Tafel sessie. Een wat? Met Management Aan Tafel verwelkomen we elke maand een expert die…

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Infographic: Facts & Figures about Customer Experience

A solid customer experience does not only result in happy customers, but it will also lead to additional revenue and other important benefits such as customer loyalty. Do you want to find out more about the perks of investing in customer experience? Then you should definitely take a look at…

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Customer journey! Say what?

Most companies are more or less familiar with the term ‘customer journey’, but there are only a few companies who have a real understanding of the concept and the different phases. Do you want know all about this ‘mysterious’ marketing concept? Just keep on reading. A customer journey is the…

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A big thanks to all attendees for our first lovely and most important interesting morning. Management Aan Tafel took off successfully, where now and in the future, management-related books, enthusiast authors, interested leaders and an extensive breakfast are the perfect combination. During this first edition, Jan De Schepper presented his…

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