Blog by BOI – Management

Read all about what we do, see, feel and hear.

First chapter ‘Hyperscale and microcare’

Thanks to open source, the Cloud and API’s, it is easier than ever before to build and release software products to a global audience. As a result, competition is tough, prices are under pressure. The good old recipe of just adding more functionality to your product does not work anymore.…

Read more

SNEAK PEEK: ‘Meaningful Marketing’ van Bart Lombaerts

Hoe bouw je een duurzame, betekenisvolle marketingaanpak op? De vraag waarop Bart Lombaerts het antwoord wilt geven met zijn nieuwste boek ‘Meaningful Marketing’. Dit boek komt eind November in de winkelrekken maar vandaag geven wij jullie al een voorproefje! De perceptie van reclame gaat er jaar na jaar op achteruit.…

Read more

The House of Marketing explains 4 steps to transform your company into an innovative business

On November 22nd, Stefan Herrebosch, Innovation Consultant at The House of Marketing, takes the stage during the Customer Journey Conference in Ghent. Deep-diving into business design thinking, he explains how the progressive methodology can be applied to transform your business into an innovative company. What does business design thinking actually…

Read more

10 behavioral segmentation methods

Past behavior can be used in two ways, to predict future events. The first one is to use previous purchases to predict future ones. The second way is using the behavior along the path-to-purchase to predict the likelihood of completing a purchase.  

Read more

Management aan Tafel: Een heerlijke combinatie van een boekvoorstelling, ontbijten én netwerken

“Succes in management requires learning as fast as the world is changing.” – Warren Bennis Ook bij Brewery of Ideas zijn we helemaal mee met deze filosofie! Daarom organiseren we elke maand een Management Aan Tafel sessie. Een wat? Met Management Aan Tafel verwelkomen we elke maand een expert die…

Read more


A big thanks to all attendees for our first lovely and most important interesting morning. Management Aan Tafel took off successfully, where now and in the future, management-related books, enthusiast authors, interested leaders and an extensive breakfast are the perfect combination. During this first edition, Jan De Schepper presented his…

Read more

Let’s brew some ideas together

Whether you’re looking for an event organizer, a communication expert, a social media sidekick,
practical organizers.. you name it, we have it! B2B focused events are our centrepiece.

Contact us