Blog by BOI

Read all about what we do, see, feel and hear.

Expertenpanel: Risk Management by Trends

Gedurende de maand augustus 2018 gingen in totaal 477 bedrijven failliet in België en dikwijls ligt een foutief beheer van allerlei risico’s aan de basis. Risicobeheer is dus een cruciaal middel om de continuïteit van de onderneming te waarborgen. Met deze cijfers in de hand, werd de cross-mediale campagne Risk…

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SNEAK PEEK: ‘Meaningful Marketing’ van Bart Lombaerts

Hoe bouw je een duurzame, betekenisvolle marketingaanpak op? De vraag waarop Bart Lombaerts het antwoord wilt geven met zijn nieuwste boek ‘Meaningful Marketing’. Dit boek komt eind November in de winkelrekken maar vandaag geven wij jullie al een voorproefje! De perceptie van reclame gaat er jaar na jaar op achteruit.…

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The House of Marketing explains 4 steps to transform your company into an innovative business

On November 22nd, Stefan Herrebosch, Innovation Consultant at The House of Marketing, takes the stage during the Customer Journey Conference in Ghent. Deep-diving into business design thinking, he explains how the progressive methodology can be applied to transform your business into an innovative company. What does business design thinking actually…

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10 behavioral segmentation methods

Past behavior can be used in two ways, to predict future events. The first one is to use previous purchases to predict future ones. The second way is using the behavior along the path-to-purchase to predict the likelihood of completing a purchase.  

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Why confidence and security must go hand in hand

In any industry, confidence is a key trait for a business to be successful. The company itself must be understanding its operations and ability to deliver what customers want, who in turn must trust the company they’re buying from. If either of these traits are broken, it can spell serious trouble.  …

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Management aan Tafel: Een heerlijke combinatie van een boekvoorstelling, ontbijten én netwerken

“Succes in management requires learning as fast as the world is changing.” – Warren Bennis Ook bij Brewery of Ideas zijn we helemaal mee met deze filosofie! Daarom organiseren we elke maand een Management Aan Tafel sessie. Een wat? Met Management Aan Tafel verwelkomen we elke maand een expert die…

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Infographic: Facts & Figures about Customer Experience

A solid customer experience does not only result in happy customers, but it will also lead to additional revenue and other important benefits such as customer loyalty. Do you want to find out more about the perks of investing in customer experience? Then you should definitely take a look at…

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Use The Identity Hub to secure modern web apps, with minimal effort.

The Identity Hub is a service platform developed by U2U Consult that facilitates mobile and web app developers to quickly setup and integrate with a unified identity system that sup-ports all major account providers (social accounts like Microsoft account, LinkedIn, Facebook, Google, Twitter, Instagram, organizational accounts like Active Directory /…

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Infographic: Facts & Figures about Cyber Security

Cyber security is a fast-evolving field where it’s important to stay up to date on new trends and evolutions. That’s why we’ve made you a convenient infographic 12 estonishing facts & figures on cyber security. A must read for every cyber security professional.  

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Funding cyber security myths or reality? By Cranium

Can we be sure of well-thought-out cyber security plan and funding or is a change in approach needed.     Security is: SIEM, NIDS, OWASP, SCANNING, CVE, ISO 27k, NIST, DDOS, CRYPTOLOCKER, PORT 443, TLS v1.3, REV PROXY, … These security topics are all well-known and obvious, right? Data related topics: API integrations, 3rd parties, international data transfer, data lake, big  data, mobile devices, 4th parties, … We know where our data is right?   So how do you determine the way to budget and spend the money you have available for cyber security resources?  Not long ago, businesses had an IT…

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Customer journey! Say what?

Most companies are more or less familiar with the term ‘customer journey’, but there are only a few companies who have a real understanding of the concept and the different phases. Do you want know all about this ‘mysterious’ marketing concept? Just keep on reading. A customer journey is the…

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3 reasons why your company should invest in cyber security

In a business world were digitization and customers’ privacy are key, safeguarding data has become a real must. Facebook, Ticketmaster, Adidas, Orange… the image of these companies was severely damaged after a security breach became public knowledge. Here are 3 key reasons that explain why investing in cyber security means…

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Contribute to building a smart city with a Cubee parcel locker!

Cubee demonstrated their lockers at the Internet of Things Smart Cities Convention in Antwerp on June 6. They extend their special convention terms to the Brewery of Ideas network. 5 reasons why you should choose Cubee 1. It is a solution for the incoming and outgoing flow of parcels in…

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Smart Cities are no longer a far-away dream

We have been talking about Smart Cities for quite some time now. A number of large cities are taking the lead, but in smaller cities, action is often limited to a few interesting initiatives or a good plan. The arrival of the Internet of Things means that many smart city…

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Smart home toepassingen die het wooncomfort en de veiligheid verhogen

Het Antwerpse bedrijf Sentesia brengt sinds kort een aantal smart home toepassingen op de markt waarmee je snel en eenvoudig het comfort en de veiligheid van je woning/ruimte kan vergroten. Dit nieuwe, flexibele systeem – dat zich makkelijk laat bedienen met de smartphone – blinkt uit in gebruiksgemak en is…

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The challenges of IoT and the influence of GDPR

IoT is all around us in our daily life, even more than we can imagine. We have probably all heard about Google Home, Alexa, Siri and Smart TV’s, but next to these a lot of other devices are also connected to internet. Most of the time we are not even…

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June 6th: Third edition of the Internet of Things Smart Cities Convention

The third edition of the Internet of Things Convention Europe will give you a broader view on the European and Belgian IoT landscape. We offer you a day of innovating ideas and networking opportunities. What IoT-applications will change our daily lives? And what trends should we keep an eye on?…

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Blockchain Summit 2018 was a huge success

100 attendees, 13 national and international speakers and 5 interesting business cases. Blockchain Summit Belgium was a big success. This conference answered questions such as ‘Where exactly is the provable business case and blockchain’s added value?’; ‘What could be a realistic roadmap to implement blockchain?’; ‘How do I identify whether…

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EUROCLOUD FORUM IS COMING TO BELGIAN CYBER SECURITY CONVENTION

After successful editions in Barcelona and Bucharest the EuroCloud Forum 2017 unites Cloud Computing experts in Mechelen at its eighth summit. Brewery Of Ideas is invited to operate the first Belgian passage of Europe’s most primary Cloud event. Together we feature a unique double bill with the Belgian Cyber Security…

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FIRST EDITION ‘MANAGEMENT AAN TAFEL’ WITH JAN DE SCHEPPER

A big thanks to all attendees for our first lovely and most important interesting morning. Management Aan Tafel took off successfully, where now and in the future, management-related books, enthusiast authors, interested leaders and an extensive breakfast are the perfect combination. During this first edition, Jan De Schepper presented his…

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