On the 20th of April Carole Lamarque presented her book ‘Influencers’ to us during a successful edition of MAT. As a real expert she taught us that innovative marketing is not the same in America as it is in Europe. It was a very interesting session where Carole made us wiser in how to identifying the right influencers, compare them with each other, divide them into segments.

She showed us how to spread a message, decide about magnetic content, when to spread it and the type of influencer that you have to approach to become your companies potential trendsetter.

‘Influencers’ is a topic that you should practice in the marketingconcept. This is an important thing for everybody who wants to take their communication-activities to the next level.

Briefly, this was an illuminative morning session with Carole Lamarque presenting her new book ‘Influencers’.

Check our website www.managementaantafel.be for the next edition. If you’re interested in one of the upcoming breakfast MAT-meetings, don’t hesitate to sign up for this amazing experience.

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